Background:
With the increase of knowledge of technology, our music devices are continually becoming more advanced. In 2013, Neil Young will be releasing his high resolution music device, Pono. Pono is the next generation of music players that will play songs with the same studio quality as they were created. As an advertising opportunity, and an introduction to the website a timeline will show music players dated back to the phonograph and will end with the Pono device.
Target Audiences:
The demographic will be music listeners who are more interested in hearing the music for the beauty of the songs sound engineering rather than just simply listening. They are people who may currently use Ipods. The age will range between 15 and 60.
Obstacles:
An obstacle that I may encounter is the lack of current information that has been released about this music player. Finding accurate information may be difficult, since this device is still kept behind doors.
Support Statements:
This will be a representation of where the future lies. Viewers will be able to see the next best thing in music. This will also be a way to release this device, in an interactive way.
Tone:
Historical, futuristic.
Media:
This will be released on the Pono website, and will be an introduction to the device.
Creative Considerations:
This will be a fun piece, and will enable me to give this product an entire style guide.
No comments:
Post a Comment