Project Statement

Wall of Sound Project Statement

1. Background: Wall of Sound began in 1990, in the heart of Seattle's Belltown. Their website must have been created around that time, hence the 1990's look and feel. Their store sells a variety of music genres, from avant-garde to traditional and popular genres. 
2. Target Audiences: The audience that they target is someone who has a very refined taste in music. One who is interested in avant-garde japanese rock, indie, alternative, jazz, folk, experimental, electronic, electro-acoustic, and neoclassical. Their demographic seems narrow but covers a some what wide-spread interest in music choices.
3. Objectives: The hope for this website redesign is to show what this local store has to offer, in order to do that there should be emphasis on the types of music they provide. Since this company has been known in Seattle for over 20 years, they should be able to be recognizable as a successful music provider. Giving them a professional look will be key, but leaving them with a distinguishable new look. 
4. Obstacles: Obstacles may be redesigning this website, and forgetting who this company is. We do not want to scare away their customers with a completely new look. They may not be comfortable with a completely different user interface and experience. 
5. Key Benefit: By redesigning their website, Wall of Sound can create a better customer experience. Redesigning their user interface will make buying online faster and easier. 
6. Support Statements: Currently their website is very unorganized, and leaves the user feeling uncomfortable. The redesign will increase the number of online users, and will allow them to move through the website with ease and less anxiety.
7. Tone: Vintage
8. Media: Web
9. Creative Considerations: In order to create a successful redesign, we need to consider how the store perceives their business. This way we can create an accurate look that will represent them in the best way possible.