P1: Project Statement

Physical Infographic Project Statement

1. Background: For this project my client will be Sunglass Hut, the leading authority on premium sun-wear. This infographic will be used on their website in order to provide an interactive and fun way for their customers to find the right style of sunglasses to fit their different personalities and face shapes. Sunglass Hut already provides this type of service, but does not combine the face shape with a person's personality. The infographic will be displayed either on their homepage or underneath their "Style" link on the navigation bar. 
2. Target Audiences: Both male and female is the audience with a range from early twenties to late thirties who look are interested in high-fashion and performance sunglasses.
3. Objectives: To create an entertaining infographic for customers to use while shopping for sunglasses. This will eliminate time and will allow customers to see all of their custom shapes in one place.
4. Obstacles: Being able to fit every shape in this infographic may be difficult with the little space the web provides. Legibility and space could cause some troubles.
5. Key Benefit: This infographic will be both easy to use and a fast way to shop online. Giving the customer what they want, where they want it will help them have a successful shopping experience.
6. Support Statements: With this infographic, Sunglass Hut will be provided with something that could eliminate clutter and extra links on their website. With this they will have what they need all in one place, rather than navigating through both "face shape" and "styles."
7. Tone: Fresh, fun, and interactive. 
8. Media: Web
9. Creative Considerations: Be thinking about the space you have and the dimensions intended to use on the web. Consider whether or not this can be mobile compatible, and if so, will this be scrollable rather than on an image that is only horizontal.