Chapter two was all about the process behind a design; discovering the story each project has to tell. Designers are trained to do this type of research. Understanding who your client is, their message they are trying to tell, and their target audience is crucial to any successful design. A great way to begin any project is to create a timeline. This will ensure you and your team understands deadlines and what your client expects out of you in a period of time. Knowing your audience and the content you are creating for is a huge part of the planning process. Some helpful ways in better understanding your demographic is to create personas. These will define who your audience is, and what they expect to gain from your brand or design. Another key aspect in the design process is a creative brief. This will help organize your information in one place. Creative briefs can be very helpful for people you may be working with so that everyone has a clear understanding of the project's background, and where the project may be headed.
The Do's and Dont's of a Creative Brief
Web Designer's Depot
User Persona Wireframe
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