BE AMBITIOUS

Monday, October 8, 2012

P1: Project Statement

Physical Infographic Project Statement

Background: For this project my client will be Sunglass Hut, the leading authority on premium sun-wear. This infographic will be used on their website in order to provide an interactive and fun way for their customers to find the right style of sunglasses to fit their different personalities and face shapes. Sunglass Hut already provides this type of service, but does not combine the face shape with a person's personality. The infographic will be displayed either on their homepage or underneath their "Style" link on the navigation bar.
Target Audiences: Both male and female is the audience with a range from early twenties to late thirties who look are interested in high-fashion and performance sunglasses.
Objectives: To create an entertaining infographic for customers to use while shopping for sunglasses. This will eliminate time and will allow customers to see all of their custom shapes in one place.
Obstacles: Being able to fit every shape in this infographic may be difficult with the little space the web provides. Legibility and space could cause some troubles.
Key Benefit: This infographic will be both easy to use and a fast way to shop online. Giving the customer what they want, where they want it will help them have a successful shopping experience.
Support Statements: With this infographic, Sunglass Hut will be provided with something that could eliminate clutter and extra links on their website. With this they will have what they need all in one place, rather than navigating through both "face shape" and "styles."
Tone: Fresh, fun, and interactive.
Media: Web
Creative Considerations: Be thinking about the space you have and the dimensions intended to use on the web. Consider whether or not this can be mobile compatible, and if so, will this be scrollable rather than on an image that is only horizontal.

Other Ideas for Physical Infographic

To add onto my first and prime idea for Sunglass hut, I was also thinking about creating a physical info graphic for my other passion, EDM (Electronic Dance Music).

Since I plan to work in the music industry after graduation, incorporating these types of projects in my portfolio is always on my mind. So, a couple ideas I had were to create an infographic talking about where the different EDM genres originated, and where the top DJ's of the world came from.

The first idea I would include the sub-genres of: Dubstep, House, Trance, and Techno

The second idea I had would be to show a world map and have dots indicating the top DJ's from around the world. When someone would hover over these dots, the DJ's name/picture would pop up with information about them and where they could find a sample song.

These ideas would be fun to execute, but I feel like the Sunglasshut project seems more realistic for this project. The reason I think this is because I already have a client, a projected source of information, and a wireframe ready to go! I guess I will save these ideas for another time.

Thursday, October 4, 2012

Project 1: Physical Infographic

For this project I came up with three ideas and am having trouble deciding which one to choose from.
I am very interested in creating things that involve motion, so I would love to make these infographics interactive using the roll-over technique.

My first idea was to create a physical infographic for Sunglass Hut. This infographic would show the different styles of sunglasses (or choose a few because the list is quite long) they carry with information explaining what kind of person or what type of personality would fit that frame.
-or- Rather than saying which kind of personality fits the frame, rather what each frame represents

For example: If I were to rollover the butterfly shade, I would get a description that would include the words "bold & high fashion."

All of the descriptions I have pulled directly from their website. You can view that here.

As for the destination of this physical infographic, I would want the image to be on their style page, or even featured as their home page. This could give Sunglass Hut a fun touch of interactivity on their website that I feel clients would enjoy. Rather than clicking on the style link and being directed to a place that displays names rather than frames, they are able to see the shapes of the sunglasses independently.

I should be able to create this myself using indesign which can be exported as a flash file. If this file does not work properly online, then a developer may be necessary. Each of my layers will be established properly. Each roll-over will have it's separate layer in order to provide clear communication.

Below is an example flow chart of what I want to show with this infographic.